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Hilton Head Outfitters officially opened its doors at its current location in the spring of 2005. Hilton Head Outfitters, formerly known as Palmetto Dunes Outfitters, occupies the space formerly used by Fish Creek Landing. The store was completely renovated inside and out with new docks (including a kayak and canoe launch where customers can launch their rented boats right into the water) built on the lagoon side. In addition to new ownership, a new name, and renovated space, Outfitters also bought all new equipment for the operation. And every year, Outfitters replaces outdated and overused equipment with brand new equipment.

The store is owned and operated by Greenwood Communities and Resorts, developer of Palmetto Dunes Resort. The store is manage by Frank Gaston.

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